A white PH Artichoke pendant glows in a shop window filled with flowering branches and blossoms. © 2026 Louis Poulsen.

Soho Comes Alive with the Pale Rose Collection

Louis Poulsen illuminated New York with the launch of the Pale Rose Collection — a curated lineup of design icons reimagined in a soft, nuanced Pale Rose finish. The event, held at Studio Zung in SoHo, kicked off with a lively springtime celebration, followed by an open weekend where guests could experience the collection firsthand.

A warm-toned PH Artichoke pendant glows above flowering branches in front of a large window. © 2026 Louis Poulsen.

Set against the refined architectural backdrop of Studio Zung, the Pale Rose Collection demonstrates how a subtle shift in tone can redefine an icon. Infusing spaces with a delicate hint of color, the collection marries timeless elegance with modern design, showcasing exceptional craftsmanship and meticulous detailing. From the sculptural PH Artichoke in Pale Rose to the softly glowing PH Table Lamps, each piece highlights a seamless balance of form and function.

A brass PH 3/2 Table Lamp with opal white shades glows on a table, with a PH 2/2 Question Mark Table Lamp behind it. © 2026 Louis Poulsen.
A PH Artichoke pendant hangs above PH 2/1 Aged Brass Table Lamps in a warmly lit lighting showroom. © 2026 Louis Poulsen.
A white PH Artichoke pendant glows in Louis Poulsen’s flower-filled shop window as guests gather outside. © 2026 Louis Poulsen.

More than a launch event

The weekend in SoHo invited guests to experience firsthand how thoughtful lighting can shape a space. With the Pale Rose Collection, Louis Poulsen reaffirms its dedication to transforming everyday moments into experiences of beauty and light.

Louis Poulsen Pale Rose Collection Launch | SoHo Studio Zung